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When attending events such as Social Media Marketing World, providing relevant information live can have quite a few benefits for your brand. When done right, it can position your company as an industry thought leader and resource, provide your fans a reason to continue engaging with you in the future and allow your employees to get the important facts right alongside you.
Here are a few quick tips for leveraging social media to get the most out of niche events, conferences and conventions.
1. Everyone, Split Up!
We attended Social Media Marketing World in a group of 9 and chose to sit in on a variety of speakers and topics. Before attending the conference, we’d already mapped out who’d be covering each social network with Twitter, Instagram and Vine being the heaviest in live content.
Then, each night, we’d map out which specific seminars, based on topic and popularity, we’d be live-tweeting from to assure that only one person was live-tweeting at a time. This worked out well because it gave us the ability to provide in-depth facts and figures about each topic.
2. Provide Shareable Content
Tweeting generic statements about the speaker, your excitement or the vibes of the room isn’t going to be shareable. Your fans and followers want valuable information that is only available at that conference. Brands that do it well become that prime source of information, giving exclusive facts, figures and photos. Here are a few examples of content we provided via Twitter.
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Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
3. Shout Out!
It can cut your work in half.
Chances are, if the event you’re attending is large enough for your brand to be live tweeting, others are doing the same. Use and follow the event hashtag (#SMMW13) and retweet and respond to attendees and speakers that are providing content relevant to your audience. Not only will this help you provide content in a new way, but you may even make lifelong connections with industry experts.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
4. Go Beyond
You’re already live tweeting, why not take it a step further? Choose some of the most popular facts, figures and event takeaways and combine them to create one collective source of information – in our case, a blog post.
Don’t wait on getting it posted. Since you already have the information, it should be fairly simple to get it out there while the material is fresh in your mind, and still relevant to industry professionals and consumers. If the conference is a few days long and you get your post up quick enough, you can even promote during the following days of the event.
These are only a few tips for getting the most out of events. Share your tips for us on Twitter!
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