Moosylvania has descended upon Social Media Examiner‘s Social Media Marketing World conference. Between the tweets, vines and Instagrammed photos, we’ve noticed a few emerging social media strategy trending topics among the speakers and side conversations.
You can follow @moosylvania for real-time updates and subscribe to blog for upcoming in-depth blog posts, but in the meantime, here’s a quick preview of what we’re talking about in San Diego.
1. Utility
What’s the key to long-term success for your brand in the social space? Your social media strategy should revolve less around self-promotion and more around helping your target consumer.
What are your consumer’s needs? Help them and you’re on your way to a long-term relationship (and search rankings, by the way), and that leads to loyalty, trust and advocacy.
2. Video
With the emergence of Vine and the dominance of YouTube (it’s the second largest search engine, by the way), video is a power hitter within your social mix. Marketers are saying they intend to focus more on it – and want to learn how to better leverage it. We’re expecting it to have a big impact on social media in the next year.
3. Owned Channels
There’s a marked focus on creating content for channels you can own (like a blog, forum or website) rather than putting all your social eggs in baskets where Facebook, Twitter and others can change the rules at a moment’s notice. Does that mean created content can’t live on non-owned channels? Of course not – every piece of content should have its own promotion strategy, which should definitely include those channels.
We’ll be creating more in-depth blogs in the coming days based on the SMMW conference, so let us know your questions or topic requests on Twitter!
The post The Buzz at Social Media Marketing World 2013 appeared first on Moosylvania.
