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As television fans, we were excited and intrigued to hear the announcement from Twitter and Comcast today about “See It”, which will create the ability for Comcast users to start watching programming or set it to record directly from Twitter. But as marketers, we got a different kind of excited – we started discussing what it means for the future of entertainment, advertising and the link between social media and traditional media.
Here’s what a few of our in-house digital advertising experts have to say about Twitter’s latest feature.
Bob Sherron – Director of Interactive Development
This is a smart move for Comcast. With all the talk these days about cord-cutting, it’s nice to see a service provider attempting to differentiate itself and provide a service above and beyond being a “dumb pipe.” Besides, if the interface ends up being non-hostile to the user, Comcast and NBC can position themselves as leaders in the race to own the second screen.
Sean Doggendorf – Interactive Marketing Strategist
I would expect more digital media buying pointing to Twitter, television ads surrounding Twitter and promoted tweets to come as a result of this. Wouldn’t doubt it if there will be some sort of integration with Twitter advertising if the link is clicked from Twitter (such as future TV shows appearing in users’ Twitter feeds, sponsored Tweets appearing in a feed along with the show, etc.). It’s a big idea that could also move towards other social media networks (particularly Facebook, Instagram and YouTube) to push their own connectivity with television.
Sean McCornick – Sr. Community Manager
Comcast has stepped in and made a huge move by making your second-screen now your primary screen. Viewers currently spend more time talking about the show or game on the their social channels than actually watching it, but with this partnership, things are simplified. Users can continue to talk amongst their communities without sacrificing their programming and the network can capitalize on social chatter. Sounds like a win-win to me, but it will be interesting to see how advertisers adapt.
Marian McMillion – Jr. Community Manager
I think this is a pretty huge game changer in the world of social media. Twitter knew that its users love tweeting about the shows they watch and used it to their advantage. They took that relationship to the next level.
The ability to control what you watch and when you watch through Twitter makes the social media powerhouse a very influential tool for users. It makes it even easier for fans to connect to their favorite TV shows while also staying on Twitter and interacting with fellow fans. I think this step could potentially take Twitter to whole new level than Facebook.
Kirsten O’Loughlin – Director of Interactive Design
I think Breaking Bad was a HUGE reason why this is happening!!! That show has changed the game.
I predict a lot more second screen integration with shows.
Mitch Viner – Web Developer
Definitely has potential to place a winning bid in the fight for the “second screen”. I’m still skeptical about how many people will actually use this and how many will just become annoyed by it.
Shane Adreon – Sr. Interactive Designer
The way we experience media is evolving, and this is just another example. Television is quickly transforming into an interactive experience. Whether it’s checking IMDB when we’re watching our favorite shows or sharing our thoughts on TV via hashtags, Twitter partnering with cable TV feels like a natural integration.
What do you think about Twitter and Comcast’s “See It” feature? Will you use it? Will you use it to your advertising advantage? Let us know on Twitter.
The post Twitter & Comcast ‘See It’: What Does it Mean for Digital Advertising? appeared first on Moosylvania.